Video
Video Description
▶Become a top 0.1% cold caller: http://higherlevels.com/cold-call-mastery?via=youtubeu0026el=hYjbrxLXJIUu0026htrafficsource=youtube-organic
▶Break Into Tech Sales in 6 Weeks: http://higherlevels.com/ascension?via=youtubeu0026el=hYjbrxLXJIUu0026htrafficsource=youtube-organic
▶SDR to AE Accelerator: http://higherlevels.com/sdr-accelerator?via=youtubeu0026el=hYjbrxLXJIUu0026htrafficsource=youtube-organic
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▶Connor's YouTube: https://www.youtube.com/@Connor-Murray
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▶B2B Sales Training: https://www.higherlevels.com/custom-sales-training?via=youtube
00:00 Introduction
1:53 Early Struggles of Cold Calling
8:27 Changes That Led to MASSIVE Results
12:40 What is a Value Statement?
17:22 Handling Common Objections
20:16 Overcoming Multiple Objections
24:24 How Top Performers Use This Framework
27:52 Advanced Cold Call Openers
10 years of cold calling advice from the #1 SDR at Oracle. Connor Murray is a 5x MVP at Oracle and has held nearly every sales position in the company.
Cold Calling Masterclass for SDRs (2025): Real Talk with Oracle’s Top Trainer | Tech Sales Skills
📞 Cold calling still works—if you do it right. In this epic deep dive, we bring on Connor, former top-performing SDR and SDR Manager at Oracle, to teach the most battle-tested cold calling framework on the internet.
Whether you’re a new Sales Development Representative (SDR), a struggling rep, or someone looking to sharpen your call game, this masterclass gives you a repeatable system, not just scripts.
🎯 You’ll learn:
– Why most cold call training fails new SDRs
– The 3-part “Value Statement” framework used by Oracle's top reps
– How to open every call with confidence and control (yes, even “How are you”)
– The psychology of tone, pacing, and downward inflection
– Exact objection handling strategies (e.g. “We already use a competitor”)
– How to scale from 25 to 100+ quality calls/day
– The difference between average SDRs and reps who promote FAST
💡 “If you don’t ask for the meeting, your chances are 0%. Period.” — Connor
🔥 BONUS: Connor breaks down the difference between robotic scripts and agile frameworks, and how elite SDRs evolve their delivery for higher close rates and AE-level confidence.
📥 Connor is now part of the Higher Levels team, coaching inside the SDR Accelerator. Access his frameworks, live coaching, and templates: http://higherlevels.com/sdr-accelerator?via=youtubeu0026el=hYjbrxLXJIUu0026htrafficsource=youtube-organic
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