On today’s episode, we talk with podcaster, blogger, YouTuber, and niche site creator Pete McPherson of Do You Even Blog.

Today, Pete runs a lifestyle business that most people only ever dream of. He wakes up whenever he wants, works about 15-20 hours per week, and takes time off to spend with his family and kids whenever he feels like it.

But it wasn’t always like this for Pete.

In fact, it took him 40+ failed business ideas before he found success in Do You Even Blog.

During our conversation, Pete shared some of his biggest lessons learned in his decade of online business experience.

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5 Key Takeaways From This Episode:

1. Look for the common denominator in the things you enjoy.
2. If you’re looking for the perfect business framework or roadmap to follow, I’m sorry to tell you this, but it doesn’t exist.
3. Be yourself.
4. Don’t follow your “passion.” Find the intersection between what people need, what you’re good at, and what you enjoy doing.
5. Find your product or service first. Then build an audience around that product.