Explore how MrBeast, a renowned content creator and entrepreneur, transforms viral videos into a multi-billion-dollar industry. This blog delves into the strategies and philosophies that drive his success, focusing on growth, creativity, and the future of both entertainment and philanthropy in today’s digital age. Featuring insights from Jimmy Donaldson (MrBeast) and Jeff Housenbold, CEO of Beast Industries, and moderated by Andrew Ross Sorkin, this discussion is a deep dive into the mechanics behind capturing and maintaining widespread attention.

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MrBeast has redefined what it means to be a content creator, turning viral videos into a multibillion-dollar enterprise. From philanthropy to brand strategy, the team behind MrBeast navigates the opportunities and responsibilities that come with massive digital influence. Hear how Jimmy Donaldson and C.E.O. of Beast Industries Jeff Housenbold think about growth, creativity and shaping the future of entertainment — and philanthropy — in the attention economy.

Guests: Jimmy Donaldson, MrBeast, Creator, Entrepreneur and Philanthropist; Jeff Housenbold, C.E.O. of Beast Industries

Interviewer: Andrew Ross Sorkin, Founder and Editor at Large of DealBook