In this video, we're going over literally every metric you need to know as an e-commerce brand, media buyer, or Shopify founder.

We walk through real scenario after real scenario so you know exactly what a bad metric means and precisely what to do about it, whether you're running Meta ads, TikTok ads, or TikTok Shop. If you've ever stared at your ads dashboard wondering "This doesn't look right… is this right?" — this is the video for you.

Work with us: https://www.adsmastery.com/?utm_source=youtubeu0026utm_medium=ecommerce-metrics

Learn more here: https://www.adsmastery.com/success-stories

If you want to learn to scale your brand, subscribe and check out more of our content here: https://www.youtube.com/@ChaseChappell

Chapters:
0:00 Intro
0:23 High CPM
2:50 Low Click-Through Rate
4:04 Low Conversion Rate Despite a Good CTR and CPM
6:28 Low Conversion Rate With a High AOV
7:27 Flat Sales With a High ROAS
10:00 Low Returning Customer Rate
13:16 What's the Minimum AOV to Scale
13:28 Low ROAS Despite a Good CTR and CPM
14:51 Low Request Rate on TikTok Shop
16:36 High Request Rate but Low TikTok Shop Sales
18:04 Scaling TikTok Shop to $100K a Month
19:47 Qualifying TikTok Creators by GMV, Views u0026 GPM
24:39 High Add-to-Cart Rate With a Low Conversion Rate
26:59 High Add-to-Cart Rate With a High Conversion Rate
30:04 ROAS Dropping After Scaling Ad Spend
33:47 Stuck ROAS Even After New Creative
35:22 Why ROAS Declines Over Time
37:26 High Ad Frequency
40:38 Low Creative Volume and Velocity
41:51 More Reasons ROAS Can Drop
43:37 Outro

Instagram: @realchasechappell
TikTok: @Chase_Chappell
X: @chase__chappell
Website: adsmastery.com

Disclaimer: The content provided in this YouTube video is for informational purposes only and should not be considered as professional advice. Any recommendations, reviews, or opinions expressed are based on personal experiences and research, and individual results may vary. Viewers are encouraged to conduct their own due diligence and consult with relevant professionals before making any purchasing decisions or implementing strategies discussed in this video. The creator of this content shall not be held liable for any direct, indirect, incidental, or consequential damages arising from the use of information presented herein.