Circle, the creator SaaS, looks like a growth rocket ship from the outside. Big-name customers, huge ARR, fundraising valuations off the charts, and a glossy brand. But when I dug into their marketing and SEO strategy, the story got a little messier…

In today's marketing review, I break down the growth strategies that are working remarkably well at Circle, what (appears to be) silently failing, and the exact content and SEO fixes I’d make to reduce their reliance on influencer-driven acquisition, while spinning up a scalable new growth channel.

0:00 Circle’s Growth Story
0:55 The Big Risk
1:25 SEO Snapshot
2:02 Keywords Get Weird
3:00 Resources Breakdown
3:46 ROI Calculator
4:23 Blog Design Vs. Results
5:34 Scroll Depth Problem
7:18 Under-Optimized Content
8:25 Keyword Cannibalization
9:24 Becoming The Educator

Want your site reviewed? Drop me a comment below or shoot me an email to ryan@ryrob.com if you'd like to chat 🤘

#SEO #ContentMarketing #SaaSMarketing #Marketing

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Ryan Robinson is a blogger, podcaster and (recovering) side project addict that teaches 500,000 monthly readers how to start a blog and grow a profitable side business at ryrob.com.