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Generate Video Ads right in Claude using Higgsfield MCP → https://higgsfield.ai/s/mcp-themitmonk-DjpbCO

Give Claude to two people and you’ll see the gap: one uses it for nicer emails, the other uses it to build a hundred-million-dollar company.

In this episode, I break down Claude as a full stack of tools—Chat, Projects, Cowork, Code, and the Chrome extension—and how they work together to dramatically upgrade your output.

I show how to move beyond copy-paste prompting by adding rich context, grounding with research, and learning in parallel, then explain how Projects turn one-off chats into an ongoing working relationship.

I also walk through Cowork + MCP connectors (including Higgsfield) to generate real deliverables, and I teach my PRIME prompting framework: Purpose, Research, Interview, Mechanics, Examples.