The first thing a new lead, referral, or even a personal contact is gonna do if they’re thinking about hiring you (as a listing agent, buyer agent, or both!) is GOOGLE YOU! Then the question becomes: will they or won’t they?

Well, that all depends on what they find, right?—which is why it’s mission-critical to control the first impression!

In today’s training, we’re talking about how to run a dynamic Google Search ad campaign to rank the link of your choosing at the top of the results page whenever someone searches: “YOUR NAME.”

THE VIDEO COVERS:

0:00 – Introduction
1:39 – What are Google Search Ads?
2:26 – Setting up a Google Ads account
3:30 – Enabling Expert Mode (vs. Express Mode)
4:26 – Choosing a campaign goal and type
5:24 – Search Campaign settings
6:30 – Deploying Dynamic Search ads
8:05 – Targeting and Audience settings
8:39 – Budget settings
10:02 – Setting a bid strategy
10:56 – Crafting Sitelink extensions
14:59 – Call extensions
15:36 – Ad Group settings
18:00 – Writing ad descriptions
18:46 – Reviewing and publishing the ad campaign!
19:30 – Outro

Frankly, your agent-brand is whatever Google says it is — but Google is just the messenger, not the message!

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