Today’s guest is Emma Sloan. Emma is a full-time content creator in her business, The Wee Writer, where she and her team provide customized copywriting and editing services to small and medium-sized businesses.

Emma started her business in 2015 when she was still at university. She was in need of part-time income with flexible hours when she came across the idea to offer copywriting services. Since then, she has taken her business full-time and grown it to over $70,000 a year.

Throughout her journey, Emma has learned that business growth isn’t always linear, and growth for growth’s sake is meaningless (and often stressful). Sometimes you need to take a step back and regroup in order to see the bigger picture. She’s on a journey to continue building The Wee Writer into a business that feels aligned and supports her needs.

In this episode, Emma shares:

1) A big mistake she made when cold pitching clients early on (and how you can avoid it)
2) The mindset shift that’s helped her get more business
3) Her reality (and the reality of many) in running a full-time online business (spoiler: growth isn’t always linear)
4) Tips for getting clients when you don’t have any work to show
5) Why she pivoted from her early service offerings
6) Where her best clients come from (you’ve definitely heard of her biggest client!)
7) The story of how she knew it was time to hire someone in her business and how she chose what to delegate
8) The biggest piece of advice she has for anyone starting a business