Answer Engine Optimization, or AEO, is the process of helping your brand show up accurately and prominently in AI-generated answers across tools like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.

In this crash course, you'll learn how AI search works, why it’s changing SEO, and how to track and improve your brand’s visibility in AI answers.

You’ll learn about prompts, citations, brand mentions, AI Share of Voice, sentiment, visibility scores, and practical ways to make your website and online presence easier for AI systems to understand.

Track your AI visibility with keyword.com: https://keyword.com/ai-search-visibility/

Episode Chapters

00:00 AEO Crash Course: What You’ll Learn
01:00 What Are LLMs and How Do They Work?
04:00 How Do AI Tools Find and Generate Answers?
05:20 How LLMs Are Changing Search and SEO
07:00 Why AI Search Visibility Matters Now
08:00 Are AI Overviews Reducing Website Clicks?
10:00 Key AEO Terms You Need to Know
12:00 Brand Mentions vs Citations
14:35 What Is AI Share of Voice?
16:50 What is AI Sentiment and why does it matter for your brand?
18:15 AI Visibility Score Explained
19:30 How to Track AI Search Visibility
23:00 How to Influence AI Answers
25:40 How to Make Your Website Easy for AI to Read
27:50 Why Off-Site Signals Matter for AEO
29:20 Final AEO Takeaways and Next Steps

#answerengineoptimization #aeo #aisearch #llmvisibility