Learn Microsoft Ads conversion tracking with Google Tag Manager in this tutorial. We'll guide you through the entire process, from installing the basic UET tag to implementing Enhanced Conversions for more accurate attribution.

Plus, we'll share tips on Microsoft Consent Mode, making sure your setup does not go sideways.

=== TIMESTAMPS ===
00:00 – Intro
00:12 – Create a UET tag
01:15 – Install UET tag with Google Tag Manager
03:32 – Track Microsoft Ads conversion with GTM
14:08 – Enhanced Conversions for Microsoft Ads
20:59 – Tips for Microsoft Consent Mode
23:36 – Final Words

=== LINKS ===

Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1

📌 FREE e-books on Google Tag Manager and Google Analytics 📌
https://www.analyticsmania.com/google-tag-manager-e-books-and-guides/?utm_medium=videou0026utm_source=youtube.comu0026utm_campaign=am+yt+-+microsoft+ads+conversion+tracking+2025

⭐⭐ Google Tag Manager and Google Analytics 4 courses ⭐⭐
https://www.analyticsmania.com/courses/?utm_medium=videou0026utm_source=youtube.comu0026utm_campaign=am+yt+-+microsoft+ads+conversion+tracking+2025

✭ Microsoft consent mode. How to configure it with GTM?
https://www.youtube.com/watch?v=XsxEa43sltE?utm_medium=videou0026utm_source=youtube.comu0026utm_campaign=am+yt+-+microsoft+ads+conversion+tracking+2025

✭ Blog Post: How to Install Google Tag Manager on your Website
https://www.analyticsmania.com/post/how-to-install-google-tag-manager/?utm_medium=videou0026utm_source=youtube.comu0026utm_campaign=am+yt+-+microsoft+ads+conversion+tracking+2025

✭ UET Tag Helper
https://chromewebstore.google.com/detail/uet-tag-helper-by-microso/naijndjklgmffmpembnkfbcjbognokbf?hl=en

✭ Blog Post: Google Tag Manager Data Layer Explained
https://www.analyticsmania.com/post/what-is-data-layer-in-google-tag-manager/?utm_medium=videou0026utm_source=youtube.comu0026utm_campaign=am+yt+-+microsoft+ads+conversion+tracking+2025

=== CONNECT WITH JULIUS u0026 ANALYTICS MANIA ===

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Subscribe to our YouTube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1

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