Tag Archives: the wild

Building an Amazing Underground Den Deep in the Wild | Full Process

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This video presents the complete journey of building a remarkable underground shelter in the wilderness — from the first shovel of soil to the final finishing details. The project becomes a true test of skill, patience, and endurance in a remote natural setting.
The build begins with selecting the right location and carefully digging out the foundation. Step by step, the walls and roof are constructed using wood, stone, and other natural materials found in the forest. The structure is reinforced to ensure strength and durability, while the interior is thoughtfully arranged to create a practical living space. Ventilation and insulation are carefully integrated to make the shelter comfortable and suitable for long-term use.
More than just a hideout, this underground shelter demonstrates how natural resources can be transformed into a safe, warm, and functional space. Watch the full process to see how careful planning and traditional building methods turn raw materials into a hidden home beneath the surface.

The Wild West of Mobile, Gaming & CTV | Andrew Wohlwend on The Incremental Marketer

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👆 SUBSCRIBE above | 🚀 Smarter marketing starts here. Learn more at https://slingwave.com/.

The lines between CTV, mobile, social, and gaming have officially blurred. But as platforms converge, measurement is falling apart.

In this episode of The Incremental Marketer, Andrew Wohlwend (Head of Operations, Xsolla Ads) explains how marketers can find signal in the chaos—and rebuild attribution that actually works.

We dig into why “mobile vs. gaming vs. CTV vs. social” is the wrong starting point, how accidental or low-intent clicks inflate results (and what to measure instead), and practical frameworks for deduping audiences, weighting the journey, and setting realistic learning cycles.

If you’re wrestling with walled gardens, overlapping audiences, or click metrics that don’t tell the truth—this one’s for you.

CHAPTERS
00:00 The Wild West of Mobile and Gaming Advertising
03:12 Andrew Wolin's Journey in Ad Tech
05:56 Understanding Xsolla Ads and Its Ecosystem
09:04 Navigating Blurred Lines in Advertising
11:59 The Click-Through Rate Debate
14:48 Channel Planning and Audience Targeting
18:11 Building a Better Attribution Model
20:59 Tools for Measurement in Mobile Advertising
24:01 Enabling Marketers for Future Success
27:01 The Future of AI in Advertising

CONTACT ANDREW
https://www.linkedin.com/in/andrew-wohlwend-2b5882b/

The Wild $50M Ride of the Flash Crash Trader

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In May, 2010, from his bedroom in London, Navinder Sarao, helped cause panic in U.S. markets. Bloomberg’s Liam Vaughan tells the story of The Flash Crash Trader, also known as The Hound of Hounslow.

https://www.bloomberg.com/news/features/2017-02-10/how-the-flash-crash-trader-s-50-million-fortune-vanished

#BWStorylines #Businessweek #BloombergQuicktake
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