Jon Minerick is the CEO and founder of HomeCoin, a software driven real estate brokerage model that helps sellers list on the MLS without the traditional full-service bundle. He joins host Jonathan Mitchell on Skip the Lines to break down how HomeCoin unbundles the listing process, why many of their customers are investors and repeat sellers, and how the company scaled licensing across dozens of states by treating real estate like a product and operations problem.
The conversation also goes deep on AI, cost pressure, and why vertical integration is accelerating across real estate, lending, title, and portals. Jon explains how they use AI for practical wins like customer support and smarter guidance during pricing and disclosures, plus why the future likely favors software first experiences while still leaving room for elite relationship driven agents. The episode closes with a fast focus round covering mindset, networking, partnership alignment, and a simple rule Jon lives by, make money first and let passion follow.
Subscribe to Skip the Lines, follow Jon Minerick on LinkedIn, and check out homecoin.com if you want to see how a flat fee MLS listing workflow works end to end.
Chapters
00:00 Jon Minerick background and the HomeCoin mission
12:30 Flat fee MLS model and scaling to many states
27:21 AI as a practical tool inside a real estate platform
34:26 Vertical integration and the future of the agent role
44:24 Market lens for 2026 and trust in AI
55:58 Focus round and partnership playbook
Quotes:
“For $150, we’ll get you listed on the local MLS.” ~ Jon Minerick
“We’re software. We’re basically going to give you only what you want and only what you need, and we’re gonna empower you.” ~ Jon Minerick
“Don’t be the first one up the hill. That’s the guy that got all the arrows in his back.” ~ Jon Minerick
“Software sort of crossed the chasm into the mainstream this year, is my belief.” ~ Jon Minerick
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