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VIDEO INTRODUCTION:
People, did you know that Switzerland was once one of the poorest and most cursed countries on the planet? Today when people look at Switzerland, they call it the paradise on earth. They say God blessed Switzerland with the most beautiful things on earth. But what they forget is that Switzerland was once a country guaranteed to fail. If you look at any country that got rich in the last 200 years, you will see that almost all of them had one thing in common. Dubai had oil. Australia had iron ore and gold. Russia and America practically have everything — from oil, to gas, to gold. But Switzerland? Switzerland had nothing.
No oil. No coal. No gold. No iron. Not a single ounce of natural wealth. On top of that, they are a landlocked country, just like Afghanistan — with no access to the sea, no trade routes, and 75% of their land covered in mountains so brutal that it is hard to even farm or connect cities together. They had such freezing conditions that they could not even feed their own people with their own crops. They were so poor that just like Afghanistan's Mujahideen fought for the Americans, Swiss men used to fight other countries' wars for money. They were so poor that Swiss children walked all the way to Germany to work as child labourers. And in 1816, the Swiss were starving so badly that people were forced to eat grass, moss, and tree bark just to survive.
But then over the next 200 years, Switzerland did something so unbelievable that today Switzerland is the richest major country on the face of the earth. They refine 70% of the world's gold. They make the most expensive luxury watches on the planet. And their per capita GDP is over 100,000 dollars — higher than Germans, Americans, and even Russians. So how the HELL did a poor cursed country, sitting on a pile of frozen rock with zero resources, become the richest country on Earth? What did these starving people do that no other country with money, oil, or coastlines could? And when India is sitting on 100 times the resources of Switzerland, what can we actually learn from them to become rich? So in this case study, I want to answer three questions that no media company is asking. How exactly did a country with nothing become the world's vault? What is the ONE strategy Switzerland used to flip every disadvantage into a superpower? And most importantly, what can India steal from this 200-year-old playbook to finally become a developed nation?
Our Best Indian Business Case Studies:
1. Dhirubhai
https://youtu.be/bSx6hDjALkQ?si=wE6PGMgiv7PpHdla
2. Milky mist
https://youtu.be/-98fnc4VAo8?si=NtKHTWjvtr_9V8ne
3. Old Monk
https://youtu.be/GQPymbqa08A?si=BXhcZhDPXt9wTxO4
4. Waaree
https://youtu.be/T1PLEPTbXc4?si=3VbRKyBnd-3Trfqt
5. Blinkit
https://youtu.be/OGs2YsqvWDg?si=bZ_AqkdGEsl2X3xW
✅Study Materials:
https://www.bullionmax.com/kb/history-swiss-gold/?srsltid=AfmBOopasT64fJdN3yPr6zqr8sSRM3umzxQMoHtaSJw4m6UmUEeDKZ3m#:~:text=In%20fact%2C%20an%20estimated%2070%25%20of%20the%20world%E2%80%99s%20gold%20makes%20its%20way%20through%20Switzerland%20to%20be%20refined.
https://www.finanzmuseum.ch/en/home/blog/credit-suisse.html#:~:text=The%20project%20is%20a%20resounding%20success.%20Shares%20worth%20a%20total%20of%20CHF%203%20million%20are%20issued%2C%20but%20within%20the%20first%20three%20days%2C%20subscriptions%20amount%20to%20a%20total%20of%20CHF%20218%20million.
https://www.britannica.com/event/Revolutions-of-1848#:~:text=Revolutions%20of%201848%2C%20series%20of%20republican%20revolts%20against%20European%20monarchies%2C%20beginning%20in%20Sicily%20and%20spreading%20to%20France%2C%20Germany%2C%20Italy%2C%20and%20the%20Austrian%20Empire.
https://www.wendellodom.com/united-states-tax-program-ending-switzerlands-safe-haven-status/
https://www.latimes.com/archives/la-xpm-1998-may-26-mn-53545-story.html#:~:text=Switzerland%20was%20the%20leading%20center%20of%20German%20gold%20transactions%20abroad%20during%20World%20War%20II%20and%20that%20the%20Swiss%20National%20Bank%20was%20the%20biggest%20client%2C%20buying%201.2%20billion%20Swiss%20francs%E2%80%99%20worth
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Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.
