If you’ve been following this series, you already know my take: AI is amazing for planning and exploring ideas… but when families are ready to book, they go to Google. That’s exactly why Google Ads still work—and why I love this strategy for photographers who want consistent bookings without relying on social media.

In this video, I’ll show you:

How I set up a Google Ads campaign specifically for family photographers

How I think about keywords (and what I avoid)

Common Google Ads traps to stay away from (including smart campaigns)

How I structure campaigns and choose budgets

How I focus on high-quality traffic that actually converts

This is a longer video on purpose. It’s not a quick overview—it’s a true “watch over my shoulder” walkthrough so you can follow along and set up your own campaign with confidence.

Want to go deeper + optimize your ads?

This video will help you get started. If you want more support (especially once real money is going into ads), my course Grow Your Photo Biz with Google Ads goes much deeper into optimization, efficiency, and making sure every dollar reaches the right clients.

👉 Step-by-step screenshots of a Google Ad Set-Up here: https://drive.google.com/file/d/1YYx53JHcySf3dmWDSGmwQchbNMnQPYzo/view?usp=drive_link

📖 Related blog post (step-by-step summary + checklist):
👉: https://lindsayherkert.com/google-ads-setup-for-family-photographers/

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