Video
Video Description
In this video, I walk you through the key Google Ads Performance Max optimization strategies that are actually in your control, so you can stop flying blind and start getting results.
You’ll learn:
✅ Why PMax can feel like a black box (and how to work around that)
✅ How to use negative keywords and brand exclusions to prevent wasted spend
✅ The difference between conversion and conversion value bidding, and which to use when
✅ Why your product data in Google Merchant Center plays a huge role in performance max campaign performance
✅ Practical steps you can take today to improve your Performance Max setup
Whether your campaign is underperforming or you’re simply unsure what levers to pull, these are proven tips to help you regain control and scale smarter.
🔗 Links I Mention in the Video:
Making use of Performance Max Insights Tool:
👉https://youtu.be/iL7mKJCnkMo
How To Optimize Your Product Feed u0026 Data In Google Merchant Center:
👉https://www.youtube.com/watch?v=UcU7Ishu1lY
📺 Watch the full PMax series here:
👉https://www.youtube.com/watch?v=lxgSQWS4CfUu0026list=PLlchpzte02zEWFVkbBjVsoxuIlGKgx7yX
🕘 Timestamps
00:00 – Intro
00:11 – Why PMax feels like a black box (and how to fix it)
00:29 – Use negative keywords u0026 brand exclusions to cut wasted spend
01:50 – Conversion vs. conversion value bidding: when to use each
02:41 – How your product data impacts PMax performance + quick wins
04:23 – More from us
📅 Already hitting $20k/month with your store and want us to manage your ads?
Grab a free strategy call with us:
👉 https://keycommerce.com/strategy-sess
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