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Every day brands argue about the same question: Should you focus on static ads or go all-in on UGC?
But after Meta’s latest platform changes — especially the Andromeda update — that debate is officially outdated.
In this video, Fraser Cottrell breaks down the real creative strategy modern DTC brands are using to scale, and why success on Meta today has less to do with choosing a format… and more to do with how you structure creative testing, sequencing, and distribution.
You’ll learn why simple headline swaps and minor hook edits no longer count as meaningful tests, how Meta now rewards clear creative differentiation, and how top brands build diversified ad accounts that actually scale profitably.
Fraser walks through the exact framework used at Fraggle when working with high-spend ecommerce brands — including when to prioritize statics, when to invest in UGC and video, and how budget size should determine your creative output.
If your ads have slowed down, testing feels harder than before, or you’re unsure how many creatives you should actually be launching each week, this video will give you a practical roadmap you can apply immediately.
In this video you’ll discover:
• Why the “Statics vs UGC” debate is the wrong question
• How Meta’s Andromeda update changed creative testing
• The role statics play in messaging validation and retargeting
• Why UGC and video dominate top-of-funnel growth
• How to decide how many creatives to launch based on budget
• The sequencing strategy brands use to scale efficiently
• How to build a diversified ad account that keeps performing long term
Whether you’re a founder, media buyer, or creative strategist, this is the updated framework for running Meta ads in 2026.
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👉 Checkout my ad creative course – Perfect for anyone wanting to make better ads: https://fraggell.pro/md8bnc
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👉 Improve your creative workflow. Save ads, build briefs, and more with Foreplay: https://fraggell.pro/xF0C0K
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*Who am I, and why should you listen to me?*
I’m Fraser Cottrell, a seasoned expert in ad creative and video marketing. With years of experience in both production and strategy, I provide clear, actionable insights that help brands create high-performing ads. My engaging and practical content offers a fresh take on scaling brands through creative excellence.
🎯 Start creating scroll-stopping ads today! Take control of your creative process and see results like never before.